In a media first, specialist insurer Hiscox is using real-time cyber attacks in the creative for its latest advertising campaign – CyberLive. This is part of a broader drive across the business to cement its position as a leader in the cyber risk marketplace and to raise awareness of the threat that cyber-crime poses to small businesses. Three ‘honeypot’ servers (the type of servers typically used by a small business) were set-up specifically for the campaign and the data from them feeds into live digital posters at prominent stations and…
Read MoreHoneypot Billboards: Hiscox uses live cyber hacks in latest ad campaign
