truth® Teams Up with Imagine Dragons Lead Vocalist Dan Reynolds and Country Star Jon Pardi on New Campaign

Nearly 38 million Americans still smoke tobacco, and as inequality in America continues to expand by many measures, the smoking epidemic is a growing aspect of that divide. 72 percent of remaining smokers are from lower-income communities and this is no accident. Big Tobacco not only targets these communities to start smoking, but makes it harder for them to stop with products designed to be more addictive. The exploitative practices of the tobacco industry are the reason why smoking rates are nearly twice as high among people living below the…

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