‘You’re On Mute’ Detector Turns The Catchphrase Of The Pandemic Into Charitable Donations For Deaf Awareness Week

DeafKidz International, the charity responding to the protection, health, wellbeing, and education needs of deaf children, has developed a ‘you’re on mute’ detector to help raise funds for deaf children globally. The new tool turns the classic phrase into charitable donations and is being launched this Deaf Awareness Week (3 – 9 May). Over the last year, the world has been thrown into a new way of living and working, and with that a new set of communication frustrations has arrived, including the predictable moment when someone tries to speak…

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Aldi and ITV Launch Signed Ad Break During Deaf Awareness Week

Aldi has partnered with ITV and broadcasted its first ever fully signed ad break during Coronation Street on Monday 14th May all adverts were signed to mark the start of Deaf Awareness Week (May 14th-20th). The signed ad break, which was a collaboration between the broadcaster and Aldi, will launch with the exclusive first broadcast of Aldi’s new Like Brands advert. Aldi’s new advert, created by McCann UK, features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign. Ad…

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