Tag: dementia

Legal & General sponsor Alzheimer’s Research UK #ShareTheOrange campaign

Stuart Mitchell

Legal & General support the launch of Alzheimer’s Research UK (ARUK) second #ShareTheOrange campaign which seeks to raise awareness of dementia and the ground breaking research that is being undertaken to help defeat it. Over 850,000 people in the UK are living with dementia and 1 in 3 over the age of 65 will die of the disease. Legal & General has been working with ARUK since 2015 when they helped fund the project ‘Dementia Explained’ which was the development of a website designed to help children and young people…

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PFA Launch Practical Guide to living with Dementia

Stuart Mitchell

Football chiefs have teamed up with The Sporting Memories Foundation to produce a guide to help former players diagnosed with dementia. The Professional Footballers’ Association have produced the guide with The Sporting Memories Foundation and researchers from the Centre for Dementia Research at Leeds Beckett University.  Gordon Taylor, CEO of the PFA said “It has been designed to give practical first steps and tips on living day to day with dementia.” May Tees, wife of the former Grimsby Town footballer Matt Tees who lives with Dementia and appeared on Alan…

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Salvation Army launches group singing programme for people living with dementia

Stuart Mitchell

The Salvation Army has launched a dynamic programme for people with dementia which uses singing to help them connect with others and bring back memories.  The scheme, called Singing By Heart, uses a mix of popular hymns, such as ‘Joy in my Heart’, and popular songs like ‘Moon River’, which span the decades. Each song has been carefully selected to ensure they’re fondly recognised by the people in the groups. It is widely acknowledged that music can trigger past memories and feelings in those living with dementia. Each song begins…

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VR helps dementia sufferers by transporting them back in time

Stuart Mitchell

The Wayback is a virtual reality film series designed to help those living with Alzheimer’s and their carers. The free to use resource harnesses the power of the latest Virtual Reality technology, allowing those living with the condition to fully immerse themselves in moments of the past.  Developed with advice from leading experts in dementia care, ‘The Wayback’ is designed to stimulate memories and take viewers back to a time when they didn’t have the degenerative disease. The pilot film focuses on the Queen’s Coronation on June 2nd, 1953.  Producers…

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Saatchi & Saatchi and Deutsche Telekom launch game that aids dementia research

Stuart Mitchell

Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, today Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia research by helping to further advance our understanding of spatial navigation, and therefore understand one of the earliest symptoms of dementia. As Deutsche Telekom continues to connect people through technology this next iteration represents…

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