Children stage global intervention to protect Danish kids from getting sunburned

The school summer holidays are around the corner for most families. Good news, except for the fact that in Denmark a terrifying four out of ten children get sunburned while they’re on holiday abroad. To raise awareness, and to change behaviour in the sun, The Danish Cancer Society, the Danish philanthropic foundation TrygFonden and creative agency &Co have launched a new campaign to ‘Help a Small Dane.’ Denmark has one of the highest rates of melanoma in the world, and almost one Dane dies from melanoma and non-melanoma skin cancer…

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ETHICMARK® Winners: “Ørsted” and “Trash Isles” Best Advertising Campaigns For 2018

Ørsted from Denmark and a Plastic Oceans International campaign are the 2018 winners of the EthicMark® Awards for advertising and media campaigns that “uplift the human spirit and society.” Founded in 2004 by sustainability pioneer and renowned futurist Hazel Henderson, chair, the EthicMark® Awards  demonstrate the power of advertising and marketing campaigns to inspire, focus on human potentials and further both public and private legitimate interests.  Winning campaigns uphold high standards of truth, integrity, responsibility, transparency and fairness, respecting diversity and refraining from greenwashing, instilling fear or misusing brain science. The…

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