The ASA have put out a blog post talking about dental ads wisdom that I have copied below (c) of post is the ASA’s, I hope you will find interesting, please see their site for more info: National Smile Month is just around the corner, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence before making objective claims. When making efficacy claims about a dental product or…
Read MoreThis is not a drill – dental ads wisdom
