Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement

Earlier this month, a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world. Founding partners on the cutting edge of sustainability, innovation and marketing in the food & beverage, consumer goods & lifestyle, retail and technology industries have agreed to harness their brand reach, resources and influence to make the Good Life more attractive, attainable and sustainable. Founding partners of Brands for Good include Dentsu Aegis Network, National Geographic, Nestlé…

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David Beckham Launches World’s First Voice Petition To End Malaria

In a new short film, that harnesses ground breaking AI technology, David Beckham launches the world’s first voice petition to end malaria for the campaign Malaria Must Die, So Millions Can Live. Instead of collecting signatures, the campaign asks people around the world to use the power of their voice to demand action by visiting malariamustdie.com and recording the message ‘Malaria Must Die’. In the short film, produced by Ridley Scott Associates, David appears to speak nine languages as he invites people to add their voices to help end one…

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ActionAid India launches #JoinTheDots, an online campaign against ‘Child Sexual Abuse’

ActionAid India, an agency working with vulnerable communities since 1972 to further social and ecological justice, in partnership with WATConsult, a digital agency in the Dentsu Aegis Network’s bouquet, has launched #JoinTheDots, a campaign to highlight child sexual abuse. The campaign aims to prevent the incidence of abuse as well as encourages adults to address such violence with a call to action to See, Listen and Act. The campaign video, launched digitally, opens with a mother’s narrative showcasing a strong bond with her son, threaded together by their intimate and…

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Isobar India launches ‘The Blind Faith Upgrade’

Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room. The launch of the initiative was first introduced at Hotel Ramada, Ajmer.  The Agency looks at expanding the initiative further to other corners of tourism industry where accessibility is a major concern across the nation. A successful tourism product…

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DentsuWebchutney’s Project Re-Search gets adults to go beyond Blue Whale Challenge

DentsuWebchutney, the digital advertising agency from Dentsu Aegis Network, revealed Project Re-Search, an initiative started in November to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale. The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all ‘Blue Whale Challenge’ related searches, to relevant topics around mental health. Late 2017, the Blue…

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