Tag: Dentsu Aegis Network

DentsuWebchutney’s Project Re-Search gets adults to go beyond Blue Whale Challenge

Stuart Mitchell

DentsuWebchutney, the digital advertising agency from Dentsu Aegis Network, revealed Project Re-Search, an initiative started in November to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale. The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all ‘Blue Whale Challenge’ related searches, to relevant topics around mental health. Late 2017, the Blue…

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Dentsu Aegis Network And Calm Release #Changethepicture Campaign

Stuart Mitchell

Dentsu Aegis Network and CALM (Campaign Against Living Miserably) have launched a new campaign called #ChangeThePicture for International Men’s Day. The Campaign is designed to challenge the negatice sterotypes often associated with men. Male suicide is the biggest killer of men under 45, with 12 men in the UK taking their own lives each day. #ChangeThePicture is a data-driven campaign devised by Dentsu Aegis Network’s digital agency 360i Europe that will run across print, digital out-of-home, online and social. CALM have mentioned how you can #ChangeThePicture with the following advice:…

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Female Foundry Programme Returns For Second Year

Stuart Mitchell

Dentsu Aegis Network is pleased to announce the return of Female Foundry for its second year. Female Foundry – an accelerator programme, is an initiative to educate, mentor and provide funding access to leading female-founded startups leveraging technology to promote economic sustainability. Female Foundry, in partnership with Female Founders and West Tech Fest, will provide shortlisted Southeast Asia-based female entrepreneurs access to tools and networks, training to scale platforms, and skills to create commercially viable businesses over a six week-long programme. In addition to education and mentorship, the programme culminates…

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