PepsiCo Recycling and Jeff Kinney, acclaimed author of the internationally bestselling Diary of a Wimpy Kid children’s book series, today announced the “Be Awesome! Recycle!” campaign. Just in time for back-to-school, this will support PepsiCo’s Recycle Rally program, which provides U.S. K-12 schools with an array of recycling resources and incentives. The campaign features beloved Diary of a Wimpy Kid character Rowley Jefferson encouraging kids to start recycling and embody the idea that “awesome kids care.” Jeff Kinney designed an exclusive cartoon illustrating the importance of recycling through the eyes…
Read MorePepsiCo Recycling and Diary of a Wimpy Kid author, Jeff Kinney, Team Up to Inspire Recycling Habits in School
