DICK’S Sporting Goods and the DICK’S Sporting Goods Foundation Unveil National Campaign to Help Give 1 Million Kids the Chance to Play Sports

DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation launched a national campaign today aimed at providing access to sports for 1 million young athletes nationwide by 2024. The campaign’s TV spot is set to debut on Sunday, August 4 with additional campaign support on digital, social media and in-store. The 30 and 60 second ads, “To Whom it May Concern,” feature youth athletes and teams that are representative of communities around the country currently facing the youth sports budget crisis head-on, along with a call to action to “help…

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