Tag: digital

For the first time over 40% of UK marketing budgets are spent on digital – a higher rate than most other markets

Stuart Mitchell

The 4th edition of AGENCY SCOPE UK 2021/22 is now released. Developed by SCOPEN in partnership with WARC and with participation of ISBA members, the ground-breaking research highlights key trends in the UK’s communication, marketing, procurement and advertising industry, and provides in-depth positioning and competitive analysis to both creative and media agencies.  A total of 306 client-agency relationships were analysed and 141 marketing professionals – highest-level decision-makers in marketing, communications, advertising, and procurement – from 118 of the largest and most important companies in the UK, including brands such as…

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University of Gloucestershire cements position as UK’s most sustainable university by going digital

Stuart Mitchell

The University of Gloucestershire, the UK’s number 1 sustainable university (People and Planet League, 2019), has announced it is ending the production of printed prospectuses in favour of digital-only versions. This move away from a traditional printed prospectus, believed to be one of the first in the UK, is part of the university’s new Who Cares? We Do campaign which taps into what today’s students care about.  University prospectuses traditionally showcase what each institution can offer students, from courses and departments to accommodation and student life. Research by the University…

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UNESCO publishes new guide to best practices of media councils for the digital age

Stuart Mitchell

How press councils have adapted to the digital ages? Have they for instance developed guidelines on the use of algorithms by social media? Do they address issues of online hate speech and disinformation? Are they using ICTs to improve accessibility to media users? These are some of the questions addressed by the newly published UNESCO “Guide to Best Practices for the Digital Age – Media Self-Regulation in South East Europe”. This publication offers an analytical summary combined with best practices of how media self-regulatory bodies in South East Europe have…

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EU adjusts copyright rules to the digital age

Stuart Mitchell

The EU is amending its legal framework on copyright to make it fit-for-purpose in today’s digital environment. The Council today adopted a directive that modernises existing EU copyright law to pave the way towards a true digital single market. The new rules ensure adequate protection for authors and artists, while opening up new possibilities for accessing and sharing copyright-protected content online throughout the European Union. I am very glad that we have achieved a balanced text, creating multiple opportunities for Europe’s creative sectors, which will thrive and better reflect our…

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Canada’s Remembrance Day Poppy Goes Digital

Stuart Mitchell

The Royal Canadian Legion National Poppy Campaign is officially underway with thousands of poppies available to Canadians at Legion branches and numerous locations around the country. Volunteers including young cadets are handing out poppies; in all they will help distribute close to 20 million this year. The 2018 campaign features a new digital poppy, found online at mypoppy.ca. Canadians who donate online will receive a digital poppy in remembrance of a Veteran of their choosing. “Every fall, the respect and gratitude Canadians feel for the men and women who have…

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