PRCA Diversity Network launches ‘Fifty for Fifty’ initiative

To coincide with its 50th year anniversary, The Public Relations and Communications Association (PRCA) has announced the launch of a new initiative to help recognise and celebrate practitioners actively driving diversity and inclusion within the industry. Spearheaded by the PRCA’s Diversity Network, ‘Fifty for Fifty’ will highlight the actions and achievements of 50 people working within PR and communications, championing those who are actively engaged in furthering diversity and inclusion. Practitioners can nominate anyone they feel is doing their part by contacting the PRCA today.   Pema Seely CMPRCA, Associate…

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Datawords and The Lucy Collective to Collaborate in the Creation and Transcreation of Diverse and Inclusive Advertising

Datawords, and The Lucy Collective, an advertising agency built around diversity and inclusion, announced a strategic partnership to help brands create diverse and inclusive marketing campaigns to be rolled out across international markets. This newly signed partnership will allow Datawords to help current and future clients by offering inclusive creative ideas born from diverse and gender-equal teams in addition to their industry-leading international digital marketing platforms. The goal is not only to rollout digital campaigns across diverse cultures but also to provide clients with the ability to create campaigns that…

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The Inaugural Gerety Awards Challenge Status Quo of International Creative Awards Circuit

Does the world REALLY need another awards show?  NO. The world REALLY needs a new kind of awards show. At a time when the advertising industry is trying to redefine itself, awards shows also need to redefine their role. This is the philosophy behind the Gerety Awards. The creation of the Gerety Awards is designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries. Judges include accomplished agency and brand leaders, from around the world. Executive jury sessions will take place in…

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BBC Four announces new programmes that celebrate British diversity

BBC Four has announced a season of new programmes that celebrate British diversity and explores the secret tribes and communities that have helped shape modern British history. The new programmes which will air on BBC Four across February include A Very British History, a new series unpacking the untold stories of communities across the UK, a series of monologues produced in collaboration with Sir Lenny Henry and The Young Vic, Soon Gone: A Windrush Chronicle, new contemporary dance piece titled Windrush: Movement Of The People by Phoenix Dance Theatre that…

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Portrait of “All-American” Family is Out of Date According to New HP Study

HP Inc. has released the results of a new study examining current perceptions of what it means to be an “All-American family.” HP asked 2,000 respondents to measure the presence of bias between different types of families and whether they identify as “All-American.” The study is part of HP’s Reinvent Mindsets campaign focused on reducing unconscious bias. The program celebrates the portrait of what is emerging as the new American family – one that transcends gender, race, sexual orientation and country of origin. The study was reflective of HP’s new film,…

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