Portrait of “All-American” Family is Out of Date According to New HP Study

HP Inc. has released the results of a new study examining current perceptions of what it means to be an “All-American family.” HP asked 2,000 respondents to measure the presence of bias between different types of families and whether they identify as “All-American.” The study is part of HP’s Reinvent Mindsets campaign focused on reducing unconscious bias. The program celebrates the portrait of what is emerging as the new American family – one that transcends gender, race, sexual orientation and country of origin. The study was reflective of HP’s new film,…

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Ketchum Establishes Diversity, Equity & Inclusion Advisory Board

Global communications consultancy Ketchum have announced the creation of a Diversity, Equity & Inclusion (DE&I) Advisory Board, a cross-functional, multinational team comprised of six Ketchum employees who will work together, alongside counsel from DE&I experts Dr. Quinetta Roberson and Dr. Tony Allen, to set the firm’s short- and long-term DE&I goals and drive strategies to achieve them. The DE&I Advisory Board will report to Ketchum partner, president and CEO Barri Rafferty. “My goal as CEO is to ensure every employee can bring their whole self to work and feel comfortable…

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Facebook Launch 2018 Diversity Report

Facebook have released information on their 2018 Diversity Report, They released a blog post via their site written by Maxine Williams, Facebook’s Chief Diversity Officer. I have included the blog post below, the original can be read here.   Today we’re publishing our fifth annual diversity report — and we wanted to take this opportunity to share what we believe is working and where we can do better. Diversity is critical to our success as a company. People from all backgrounds rely on Facebook to connect with others, and we…

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City Hall and TfL launch competition to increase diversity in adverts

City Hall and TfL launch competition to increase diversity as research shows Londoners feel ignored by advertisers Advertisers are invited to enter a landmark new competition which aims to transform adverts in London  As part of the #BehindEveryGreatCity campaign, City Hall is calling on brands to create campaigns that better represent women in the capital, in partnership with JCDecaux and Exterion Media The new competition is launched following research which reveals some Londoners are made to feel ‘invisible’ and ‘irrelevant’ by adverts in the capital   City Hall and TfL are launching…

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Nearly One-Third of Respondents Believe the Advertising Industry Does Not Welcome Diversity, According to BBH NY Beautiful Minds Survey

A survey of aspiring advertising planners and strategists finds that about a third (31 percent) believe the industry does not welcome diversity. Moreover, when asked if they think advertising is more, equally or less welcoming than other industries, a large portion of respondents thought advertising was only on par with others (44 percent more welcoming, 42 percent equal and 13 percent less). The survey was fielded to the 50 participants of the Griffin Farley’s Search for Beautiful Minds event, held annually by BBH NY to identify the best aspiring strategic…

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