Diversity of UK television industry Criticised in new Ofcom Report

Broadcasters need to improve the diversity of their employees, Ofcom said today, as a major study of diversity in television finds that women, ethnic-minority groups and disabled people are all under-represented in the industry. Ofcom’s report, Diversity and equal opportunities in television, uncovers the scale and nature of the diversity challenge facing the TV industry, with a focus on the main five broadcasters – the BBC, Channel 4, ITV, Sky and Viacom (owner of Channel 5). Broadcasters need to widen the range of talent working on and off screen. Too…

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AirBNB partners with Danny Glover in bid to reach out to people of colour

In the past Airbnb has faced controversy due to instances of hosts controlling their own bookings and then refusing to accept or cancelling a booking due to the race or ethnicity of the guest. Over the past few years they have looked to create a more diverse workforce. In June Airbnb’s Chief Marketing Officer, Jonathan Mildenhall, tweeted a note to creatives asking for women and “creatives of color” to meet with him at the Cannes Lions International Festival of Creativity. However just last month, an Airbnb host was penalised for…

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German Store EDEKA Launches Powerfull Diversity Campaign

With  the  new  online  video  #Vielfalt  (diversity, variety), the EDEKA Group and its customers have shown their commitment to highlighting the importance of diversity in daily life. The video was made inside a Hamburg EDEKA store shows the authentic reactions of people who only find groceries from their native Germany on its shelves – it showcases how much they miss the variety in shopping to which they had become accustomed. Private photographs of the live campaign had already spread like a wildfire via newspapers such as the Independent and social…

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Channel 4 announces £1m Diversity in Advertising Award winner

Channel 4 today announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave; Bose and Valenstein & Fatt (Grey London); Marks & Spencer and Valenstein & Fatt (Grey London; and the winners Volvo UK and Valenstein & Fatt (Grey London) – from more than 50 high quality campaign ideas featuring a range…

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The Creative Circle Launches charity to Tackle Diversity Issues in Advertising

The Creative Circle has announced the launch of The Creative Circle Foundation, as the longest running advertising awards body in the UK it aims support greater diversity in the U.K. creative departments of the future. Furthering its mission to unite Britain’s creative industry, the Creative Circle has launched the foundation as a way to actively address advertising’s diversity issues, giving those who are less privileged the opportunity to study advertising and break into the creative world. No academic qualifications are required. Just an ability to demonstrate they can answer creative…

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