Backlash towards Tesco for their Christmas Advertising

This week in the UK Tesco suffered a backlash that I really hoped we were beyond in this country. Tesco’s latest Christmas advert has been released: Did you see the controversial bit? Did you see the bit that has got people riled up in some kind of anger. Yes 3 seconds of footage of a Muslim family in the UK celebrating Christmas with another Muslim family. Wow… just wow… At a time which is meant to bring people together, we are, apparently looking for further division. Some of the comments…

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UK’s Channel 4 reveals new idents designed to represent Channel’s diversity

Channel 4 has unveiled a brand new set of idents for its main channel in which the broadcaster’s iconic blocks are brought to life as a giant. The new films are set to launch from 8pm as viewers tune into The Great British Bake Off final and will air across the peak time schedule on Tuesday 31st October. The Channel 4 giant personifies the broadcaster’s unique values and public service remit to take creative risks, inspire change and represent a diverse range of voices across the UK. The giant’s mnemonic…

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CBS And ANA New Multi-Pronged Partnership Supporting #SeeHer Initiative

CBS Corporation and the Association of National Advertisers (ANA) have announced a new multi-pronged partnership supporting the #SeeHer initiative and its mission to accurately portray girls and women in media. The goal of #SeeHer is for women and girls, by 2020, to see themselves reflected as they truly are. Working with #SeeHer, CBS will deliver on-air, online, and behind-the-scenes opportunities to promote the initiative’s mission, joining in the fight against conscious and unconscious gender bias in advertising and media to change how the media represents women and young girls. “This…

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Channel 4 announces new immersive programme, My Week As A Muslim

At a time when relationships between different cultures and faiths are under particular strain in the UK, Channel 4 has commissioned The Garden Productions to make My Week As A Muslim (wt) a one-off immersive programme that will explore what it’s like to be Muslim in Britain today, and challenge some of the assumptions and prejudices that different communities in the UK have about each other. Using radical methods the powerful and frank film will offer insight into the everyday lives of people from two separate cultures and explore the…

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HP Reports Full Year Agency Diversity Results

Timed with Advertising Week New York 2017, HP Inc. today reports the results of its diversity challenge issued to its global agencies – BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman – last September. HP also announces a comprehensive platform to drive systemic industry change and outlines a new challenge for 2018 centered on increasing agency minority and underrepresented group representation around the world. HP’s 2016/2017 assignment to its agencies was to set targets and diversify their ranks to improve the ratio of women and US minorities working on…

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