C4’s £1m Diversity in Advertising Award to highlight LGBT+ representation

Channel 4 has announced the next iteration of its award-winning £1 million Diversity in Advertising Award will tackle the lack of representation and stereotyping of the LGBT+ community. The award, which offers £1 million worth of commercial airtime to the winning creative idea, is challenging brands and creative agencies to develop a campaign which puts people from the LGBT+ community at the heart of their advertising without being tokenistic. The focus of this year’s competition comes after Channel 4’s sales house, 4Sales, commissioned the world’s biggest study in to diversity…

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Covestro Introduces New Supplier Diversity Program in North America

Covestro LLC announced the launch of its North American supplier diversity program, building on its continuous commitment to create a more diverse, inclusive and innovative culture. The new program opens the door for small and diverse organizations that have an interest in doing business with the global high-tech materials provider, which has operations throughout the United States and Mexico. “We believe that our supply base should reflect our company values and the diversity of the communities where we live and work. Our supplier diversity program paves the way by giving…

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PRCA Diversity Network launches ‘Fifty for Fifty’ initiative

To coincide with its 50th year anniversary, The Public Relations and Communications Association (PRCA) has announced the launch of a new initiative to help recognise and celebrate practitioners actively driving diversity and inclusion within the industry. Spearheaded by the PRCA’s Diversity Network, ‘Fifty for Fifty’ will highlight the actions and achievements of 50 people working within PR and communications, championing those who are actively engaged in furthering diversity and inclusion. Practitioners can nominate anyone they feel is doing their part by contacting the PRCA today.   Pema Seely CMPRCA, Associate…

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Datawords and The Lucy Collective to Collaborate in the Creation and Transcreation of Diverse and Inclusive Advertising

Datawords, and The Lucy Collective, an advertising agency built around diversity and inclusion, announced a strategic partnership to help brands create diverse and inclusive marketing campaigns to be rolled out across international markets. This newly signed partnership will allow Datawords to help current and future clients by offering inclusive creative ideas born from diverse and gender-equal teams in addition to their industry-leading international digital marketing platforms. The goal is not only to rollout digital campaigns across diverse cultures but also to provide clients with the ability to create campaigns that…

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The Inaugural Gerety Awards Challenge Status Quo of International Creative Awards Circuit

Does the world REALLY need another awards show?  NO. The world REALLY needs a new kind of awards show. At a time when the advertising industry is trying to redefine itself, awards shows also need to redefine their role. This is the philosophy behind the Gerety Awards. The creation of the Gerety Awards is designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries. Judges include accomplished agency and brand leaders, from around the world. Executive jury sessions will take place in…

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