PM360 Now Accepting Entries For 2018 Trailblazer Awards

Entries are now being accepted for the 10th annual PM360 Trailblazer Awards, which recognize excellence and innovation in healthcare marketing. The PM360 Trailblazer Awards honor the industry’s most innovative people, companies, teams, and initiatives in six categories: Companies of the Year, Brand Champions, Marketer of the Year, Marketing Team of the Year, Initiative Awards, and Lifetime Achievement. This year they are adding a category that might include some ethical campaigns. This year, PM360 is adding the Diversity/Multicultural Brand Champion subcategory. This award was established to recognize marketers who have developed…

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Scotland backs Gender representation on public boards

The Scottish Parliament has approved the Gender Representation on Public Boards (Scotland) Bill in principle after a stage one debate. The bill sets an objective for public boards that 50% of their non-executive members are women. It also requires steps to be taken to encourage women to apply to become non-executive members of public boards. Evidence shows that diversity leads to better decision making and ultimately, better performance. Equalities Secretary Angela Constance said:  “At its heart this bill is equality for women. It is about this Parliament using the powers…

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Weber Shandwick Introduces New Offering to Counsel Organizations on Diversity, Equity & Inclusion Strategy

Weber Shandwick, one of the world’s leading global communications and engagement firms, announced the creation of a new offering today to advise clients on communications that build and drive organizations’ diversity, equity and inclusion (DEI) strategies. The Diversity, Equity & Inclusion specialty will be led by Tai Wingfield, who joins Weber Shandwick as senior vice president in New York from the Center for Talent Innovation (CTI), a diversity think tank where she led corporate communications and worked closely with Fortune 500 companies to advance their DEI efforts. Under Wingfield’s leadership,…

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Lloyds Bank & Adam & Eve/DDB win Channel 4 Diversity in Marketing Prize after Volvo Withdrawal

Lloyds Bank and Adam & Eve/DDB have been named the winners of Channel 4’s annual Diversity in Marketing Award. They took the crown just a few weeks after Volvo pulled out of the competition. They claimed that Gray’s winning entry had not been approved, and as such passed up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. Marketing Week…

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Backlash towards Tesco for their Christmas Advertising

This week in the UK Tesco suffered a backlash that I really hoped we were beyond in this country. Tesco’s latest Christmas advert has been released: Did you see the controversial bit? Did you see the bit that has got people riled up in some kind of anger. Yes 3 seconds of footage of a Muslim family in the UK celebrating Christmas with another Muslim family. Wow… just wow… At a time which is meant to bring people together, we are, apparently looking for further division. Some of the comments…

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