Volvo pulls out of Channel 4’s £1m diversity competition after winning

Volvo, in a surprise move have decided to pull out of Channel 4’s Diversity in Marketing Award. They claim that Gray’s winning entry had not been approved, and as such will pass up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave;…

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