Unilever CMO, Keith Weed, has called on the industry to collectively build trust back into our systems and society; and announced a new commitment to cut investment in platforms which breed division. In his keynote speech at the IAB Annual Leadership Meeting in Palm Desert, Keith Weed demanded the industry work together to improve transparency and rebuild consumer trust in an era of fake news and toxic online content. Extracts of the Speech “For consumers 2017 was the year of mobile video and voice. However for the industry, if it…
Read MoreUnilever announce they will not invest in online platforms that create division
