This Diwali Aditya Birla Group urges Millennials to #BlurTheBoundaries

This Diwali, Aditya Birla Group urges millennials to celebrate inclusivity and #BlurTheBoundaries. Conceptualized & executed by Tonic Worldwide, Aditya Birla Group’s latest Diwali campaign tells an insightful story of celebration and inclusion in a unique way through Facebook Thumbstoppers.  The campaign features a young student studying abroad reminiscing about Diwali back home and how at the same time, his classmates from other nationalities dressed in Indian attire, join to celebrate Diwali with him, as a family. The theme of inclusion and encompassing all was brought keeping in mind Aditya Birla…

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Coca-Cola India’s Diwali campaign takes a refreshing take on diverse Indian cultures

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone. The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive. Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actor Ayushmann Khurrana and actress Anupriya Goenka. The TVC opens in a porch area of a…

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