Tag: DNA

Easter Seals Canada Explores The Science Behind Giving

Stuart Mitchell

Easter Seals Canada is launching the Giving Gene, a fundraising and awareness campaign that invites Canadians to discover why they donate. Interested individuals can purchase a Giving Gene Kit online at GivingGene.ca that enables them to perform an anonymous at- home DNA test to determine if they have the “Giving Gene.” The “Giving Gene” is scientifically known as COMT Val 158Met genetic polymorphism. An individual can inherit two copies, one copy, or no copies of a version of this gene that is associated with giving. As an additive gene, a…

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SEK & Visit Finland Launches The Symphony Of Extremes – A New Authentic Campaign

Stuart Mitchell

Visit Finland and Apocalyptica create music from Finnish DNA Authenticity and extremes make Finland a desirable destination On Monday 13 November in Helsinki, Visit Finland hosted the world premiere of The Symphony of Extremes, a unique new piece based on Finnish DNA and composed by Eicca Toppinen from Apocalyptica. The song and its accompanying video fuse art, science and travel in a completely new way, emphasising the Finnish mindset and the land’s strong contrasts. Finland’s centenary and numerous recent accolades in tourism have brought along considerable attention. In fact, Finland…

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