Dogs Trust launches campaign to highlight growing dog theft problem

Dogs Trust, the UK’s largest dog welfare charity, has launched ‘Family Pawtraits’, a campaign to bring awareness to the growing problem of dog theft in the UK, as reported incidents rise to over 2000 each year. The charity is campaigning for stronger sentencing for the crime, and encouraging owners to take measures to prevent their pet being stolen. The charity has released research, based on police constabularies statistics, which reveals that dogs are most likely to be stolen from their owner’s home or garden (71%). Lee Paris, Dogs Trust Campaigns…

Read More

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9.  A powerful new campaign created with BBDO…

Read More

Dogs Trust use VR for the first time for face-to-face Fundraising.

Dogs Trust have partnered with GOOD Agency to launch a brand new Virtual Reality fundraising experience.  Dogs Trust’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make. GOOD Agency have been working with Dogs Trust to create an immersive virtual reality experience that truly engages the public; a powerful way to demonstrate the impact donors can have for the thousands of dogs each year that Dogs Trust care for. Launching…

Read More

18 Feet & Rising launches ‘Little Balloon Doggy’ Campaign for the Dogs Trust

Independent creative agency, 18 Feet & Rising, has today launched a new through-the-line ad campaign for the UK’s largest dog welfare and rehoming charity, Dogs Trust. The TVC, titled Little Balloon Doggy, was born out of the sad truth that dogs are waiting at rehoming centres for longer than ever before. Tapping into Dogs Trust’s wider ambition to change perceptions of rescue dogs in the UK, encouraging the dog loving public to think about rescuing a dog before they buy, the campaign shows that rescue dogs come in all shapes…

Read More