Allstate Foundation Purple Purse and Serena Williams Launch National Street Art Campaign to Make Domestic Violence and Financial Abuse Visible

Allstate Foundation Purple Purse, together with program ambassador and tennis champion Serena Williams, today announced a national street art campaign to educate the public about domestic violence and make the invisible weapon of financial abuse visible to all. This summer, Purple Purse will roll out six photo-worthy and highly sharable street art murals across the country to spark important conversations on social media — and beyond — and drive much-needed awareness and education on financial abuse, which occurs in 99 percent of abusive relationships. The first mural, created by artist Isabel…

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Scotland Launches New Iniative to Tackle domestic abuse

A ground-breaking initiative to combat domestic abuse is to be expanded around the country to help maximise victims’ safety and hold offenders to account for their violence. £2.8 million will be available for local authorities to apply for support to roll out the Caledonian System within their area to enable more perpetrators to address their behaviour The Caledonian System is a specialist court-mandated programme working with male perpetrators, which also aims to improve the lives of women and children affected. The announcement was made by Justice Secretary Michael Matheson while…

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Police Scotland Launch Every 9 Seconds Campaign

Reports of domestic abuse increase by 25 per cent over the festive period in Scotland. Police Scotland worked with Edinburgh based creative agency The Union to develop a unique campaign to tackle domestic abuse – with the perpetrators as the target audience. Officers are called to a domestic incident in Scotland every nine minutes, a figure which increases during the festive period. Assistant Chief Constable (ACC) Gillian MacDonald, said, “The festive season is traditionally a time when people get together to celebrate but for some the threat of domestic abuse…

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