Getty Images has taken action with Dove, Girlgaze and women around the world to create Project #ShowUs

Getty Images, together with its partners Dove and Girlgaze, announces Project #ShowUs. With over 5,000 images, Project #ShowUs is the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes and is available now for the media and advertising industries to view, license and use in their next project or campaign. The ambition? To come together and put an end to the narrow definition of beauty consistently portrayed around the world, setting a new standard for the authentic, diverse and inclusive representation of women across…

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Dove and Kelly Rowland Release New Single “Crown” to Inspire Girls’ Hair Confidence

Tyrelle Davis and Faith Fennidy, both 11-years old, made headlines when they were sent home from school because of their hair extensions. Eleven-year-old Jorja Orrick was bullied for having short hair, which prompted her sister Sarah to cut her own locks in solidarity. With real stories like these and a history of helping young girls build self-esteem, Dove was inspired to join forces with Kelly Rowland to write and produce an original song titled, “Crown” — a power anthem that aims to break down the narrow definition of beautiful hair…

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Unilever supports calls for a worldwide animal testing ban on cosmetics

Unilever has announced its support for a global ban on animal testing for cosmetics as part of an ambitious new collaboration with animal protection leader Humane Society International (HSI). David Blanchard, Chief Research and Development Officer at Unilever, explained, “Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world.” Unilever will support HSI’s…

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Dove & the YMCA launch #IPledgeToBeReal Campaign

People across the country have been urged to show their real-selves this summer after new figures reveal that celebrities and people on social media put the most pressure on young people to look ‘perfect’. The YMCA spoke to more than 1,000 young people aged 11 to 16 years-old about body image expectations, with 58% of those saying celebrities are responsible, while 52% blamed people on social media. The pressure to look ‘perfect’ especially increases among older young people, with 62% of 15 to 16 year-olds admitting pressure about their looks…

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Dove Launches the ‘No Digital Distortion Mark’ – an Initiative to Further Commit to Differentiating Real, True and Accurate Imagery

Beginning in July 2018, Dove is taking another step in ensuring beauty is a source of confidence and not anxiety with the launch of a ‘No Digital Distortion Mark’. The Mark will roll out across all branded content globally beginning in July with deodorant campaigns leading the initiative. By January 2, 2019, the mark will be incorporated into all static imagery showcasing women, across print, digital and social and will represent that the image is not distorted. Dove will be held accountable to only show accurate and genuine portrayals of…

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