Dove and Shonda Rhimes Release “Meet Diana”

“I’m not interested in hiding it,” says Diana Wright, the subject of the latest film from Dove Real Beauty Productions, referring to her prosthesis. “It’s beautiful. It’s me – and it doesn’t hold me back. In fact, when I look at it I’m reminded that beauty is perseverance in the face of adversity. Beauty is strength. Beauty is confidence. I want my girls to know that.” Dove Real Beauty Productions and Creative Director Shonda Rhimes have teamed up to release their third film together titled “Meet Diana.” The 3-minute video…

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Dove and Shonda Rhimes release first Real Beauty Productions film.

Dove’s Real Beauty Productions has released its first film which stars Cathleen Meredith, the woman behind the global Fat Girls Dance movement. Dove launched Real Beauty Productions to put the power of storytelling into the hands of real women. Cathleen’s love of dance impacted how she viewed her own beauty. Her group “Fat Girls Dance” is helping other women do the same. For Cathleen, dancing for the cameras is more than a high-energy creative outlet — it has sparked a new relationship with her body. Through that connection, she’s discovered…

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Unilever’s Sustainable Living brands continue to drive higher rates of growth

Six years into its ambitious Unilever Sustainable Living Plan, the company today announced its progress in building its ‘Sustainable Living brands’ as they drive value and growth for the business. Sustainable Living brands grew over 50% faster than the rest of the business Delivered more than 60% of Unilever’s growth in 2016 18 Sustainable Living brands in the top 40 Unilever brands, up from 12 in 2015 Continued consumer demand driving brands with purpose While many continue to join Unilever in efforts to build brands with purpose and sustainability at…

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New Baby Dove Campaign states “There are no perfect mums, just real ones”

BabyDove

Baby Dove, the new range of baby care products from Dove, is on TV now as part of a substantial £8m marketing investment which also includes in-store, PR and digital activity. The brand launch is the biggest Personal Care innovation from Unilever this year.  The advert, created by Ogilvy, features a voiceover set to a tailored version of the Kipling poem ‘If’, and shows the reality of mums going about their day with their babies – the ups and the downs. It ends with the line “There are no perfect…

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Past Campaigns – The Dove Self-Esteem Project

DSEP

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was highlighted by the Chris Arnold in the interview we did with him : The Dove Self-Esteem Project (DSEP) was launched by Dove in 2004 when its Campaign for Real Beauty was in its infancy. The Campaign challenged the beauty status quo and offered a broader, more democratic view of beauty.…

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