Accenture Interactive Completes Acquisition of Creative Agency, Droga5

Accenture has completed its acquisition of Droga5, one of the most innovative and influential creative agencies. The New York-based agency is now part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. The acquisition of Droga5, previously announced on April 3, adds more than 500 employees to Accenture Interactive, bringing unparalleled brand expertise, creativity and strategic rigor to help clients reinvent their brand experiences and meaningfully connect people with brands. “Today’s news represents an exciting new chapter in…

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Eight Kids Each Day Are Unintentionally Injured or Killed by a Gun; New “End Family Fire” Campaign Promotes Safer Gun Storage to Save Lives

Every day in America, eight children are unintentionally killed or injured by a gun,* often one that is found loaded and unsecured in the home. In response to this ongoing crisis, a coalition led by the Brady Center to Prevent Gun Violence unveiled “End Family Fire,” a comprehensive public education campaign focused on preventing the eight gun-related tragedies that occur daily because of these improperly stored weapons. The campaign was produced in partnership with the Ad Council and Droga5, and the PSAs will be distributed to media outlets nationwide. More…

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UNESCO And News Organizations Honor World Press Freedom Day With Global Call To Action

To commemorate World Press Freedom Day, UNESCO brought together major news organizations from all over the world to rise above the competitive nature of journalism and band together in support of a common cause: a free and independent press. The global campaign encourages each participating news organization to rally behind a radical idea: that news organizations should actively encourage their audience to not just engage with their platform but to read, listen and watch others as well. Based on the idea that consuming a range of news, sources, points of…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of January 2018

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – January 2018. There were some campaigns I really liked in January, I promise after this one we will go back t one Top 10 a month. 10. I was really impressed with the concept of ‘Hey Girls’, I hope to see more from them in the future and look foreard to seeing their next campaigns. Social Enterprise Launches To Tackle Period Poverty In The UK 9. Fairtrade Fortnight is an important event…

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The Ad Counci, the Jed Foundation, the AFSP and Droga5 Introduce New PSA Campaign: ‘Seize the Awkward’

The Ad Council had joined with the Jed Foundation (JED), the American Foundation for Suicide Prevention (AFSP) and Droga5 to introduce a new PSA Campaign. The campaign, “Seize the Awkward”, is designed to help teens and young adults to reach out to friends with mental health issues who may be at risk for suicide. Suicide is the second leading cause of death amongst young adults. Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving…

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