Last December, 781 Americans lost their lives in car crash fatalities involving a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign. According to statistics from NHTSA, in 2016 drunk driving claimed a life every…
Read MoreTV Stations Continue Record-Breaking Support of Anti-Drunk Driving PSA Campaign during Holiday Season
