Durex donates 1 Million condoms to UNAIDS and encourages 18–24 year olds to “Be a #CondomHero” by carrying protection

To mark World AIDS Day 2017, Durex has launched a new international campaign urging young people to stand up to the negative perceptions and social pressures that could be undermining condom usage amongst 18–24 year olds, challenging them to share photos of themselves carrying a condom using the hashtag #CondomHero. A new international study revealed that more than half of (54%) 18–24 year olds have risked unprotected sex, and that more than quarter (28%) would be embarrassed to be caught carrying a condom by a date. The negative perception of…

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