Can e-cigarettes claim to be healthy?

The ASA have released a post which asks: ‘Can e-cigarettes claim to be healthy?’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a consultation, and in light of sector-wide changes to the likely availability and quality of evidence and a regulatory regime setting product standards, CAP and BCAP have lifted the blanket ban on health claims for e-cigarettes.  A health claim is any…

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BCAP’s note of clarification on its e-cigarettes health claims consultation

BCAP is publishing a note of clarification on its September 2017 consultation about whether to remove the ban on health claims in e-cigarettes advertising. Please see the attached note for further details. BCAP wishes to allow four weeks for interested parties to comment if the note of clarification changes their view of BCAP’s original proposal. If you would like to respond, please send your comments to e-cigarettes@cap.org.uk by 5pm, Monday 18 June 2018. Links http://www.asa.org.uk http://www.asa.org.uk/resource/bcap-note-of-clarification-on-e-cigarette-advertising.html

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