FDA launches its first youth e-cigarette prevention TV ads, plans new educational resources as agency approaches one-year anniversary of public education campaign

The U.S. Food and Drug Administration is announcing the launch of its first e-cigarette prevention TV ads educating kids about the dangers of e-cigarette use. The FDA also plans to provide new posters for high schools and educational materials for middle schools across the U.S. as part of “The Real Cost” Youth E-Cigarette Prevention Campaign. The public education effort was first launched in September 2018 with hard-hitting advertising on digital and social media sites, as well as posters with e-cigarette prevention messages displayed in high schools across the nation, targeting nearly…

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Can e-cigarettes claim to be healthy?

The ASA have released a post which asks: ‘Can e-cigarettes claim to be healthy?’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a consultation, and in light of sector-wide changes to the likely availability and quality of evidence and a regulatory regime setting product standards, CAP and BCAP have lifted the blanket ban on health claims for e-cigarettes.  A health claim is any…

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