CAP – E-cigarettes and the CAP Code: Avoid your campaign going up in smoke

The CAP have released a post which talks called E-cigarettes and the CAP Code: Avoid your campaign going up in smoke. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’re a marketer of e-cigarettes, you’re probably aware that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising your products, but creating compliant advertising doesn’t have to be a drag.  Read on…

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