Banana Republic and Old Navy Announce New Goals to Accelerate Sustainable Product Offerings

In honor of Earth Day, Gap Inc. has unveiled new commitments from Banana Republic and Old Navy to accelerate the company’s use of more sustainable materials in apparel production and reduce the environmental impacts of product manufacturing. The announcement marks the latest step in Gap Inc.’s journey to integrate more sustainable product innovation and technology across its portfolio, and builds on 2017 commitments made by the company’s namesake brand Gap and Athleta. Banana Republic Banana Republic will continue to integrate sustainability into design and manufacturing decisions to reduce the environmental…

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ecobee Turns Up the Heat On Climate Change Skeptics in Audacious Earth Day Prank

For Earth Day, ecobee, the company responsible for inventing the smart thermostat, have unveiled #HeatedDiscussions, a social experiment to see if humor might prove a useful tool to engage climate change skeptics in serious conversations about climate change. And it worked. ecobee and agency DCX Growth Accelerator invited 20 climate change skeptics to a focus group. As the skeptics discussed their views, the facilitators began to turn up the heat, literally. The temperature in the room rose through the 90s, and hidden cameras caught participants in various states of discomfort–…

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Elementary School Students Celebrate Earth Day with Makers of SYLVANIA Light Bulbs and Country Singer Jessie Chris

Earth Day (April 22) reminds us of the importance of being good stewards of the planet and our communities. LEDVANCE, the maker of SYLVANIA general lighting in the United States and Canada, is celebrating Earth Day with a school in upstate New York to share easy ways to help support the Earth. Moe LaLonde is a STEM teacher at Westmoreland Upper Elementary School, home of the Bulldogs, in Westmoreland, New York. “We have made some great environmental improvements due to bringing issues to the forefront and getting people on board,…

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Lunette Kicks Off The “Cup Together” Challenge To Eliminate Ten Million Pieces Of Period Trash From The Environment This Year

Lunette, a privately owned and female-led global menstrual cup company, today announces its “Cup Together” Challenge, a call to action in celebration of Earth Day 2019 for all people with periods to join in its mission to eliminate ten million pieces of period trash from the environment this year, as a committed participant in the U.N. Global Compact and in support of the 17 U.N. Sustainable Development Goals.  Perfect for the body and the environment, one vegan, zero-waste Lunette period cup lasts over two years, the FDA-recommended life of a…

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DDB San Francisco shines a light on saving energy with an alternative ad

DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honour of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message. The agency created a  time-lapse video of the entire activation that shows the unique transformation the out of home space made over night. Lighting this billboard space…

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