DDB San Francisco shines a light on saving energy with an alternative ad

DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honour of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message. The agency created a  time-lapse video of the entire activation that shows the unique transformation the out of home space made over night. Lighting this billboard space…

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Whitbread announces science-based carbon target for Earth Day

To mark Earth Day last month, the UK’s largest hospitality company Whitbread is unveiling an industry-leading sustainability commitment which will see its carbon emissions intensity cut in half. The Premier Inn, Costa Coffee and restaurant chain owner is announcing it has set a science-based carbon target (SBT), putting it on course to reduce carbon emissions intensity by 50 per cent by 2025 and as much as 88 per cent by 2050. Whitbread becomes one of just a handful of hospitality companies worldwide to make the pledge and the move is…

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Global Partners, Plans Underway For 50th Anniversary Of Earth Day

It may have passed for this year but the Earth Day Network is finalizing plans to mark Earth Day’s 50th Anniversary in 2020 for what Denis Hayes, the organizer of the first Earth Day, believes will be the most diverse global mobilization in defense of the environment in world history.   Major global players, including multilaterals, faith groups, teachers, universities, museums, science organizations, state governments, mayors, artists, athletes and other vital stakeholders, are streaming into this effort to advance the goals of the 50th Anniversary.  Earth Day Network and its many partners plan to…

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Apple adds Earth Day donations to trade-in and recycling program

Ahead of Earth Day, on the 19th April, Apple announced that for every device received at Apple stores and apple.com through the Apple GiveBack program from now through April 30, the company will make a donation to the non-profit Conservation International. As part of its ongoing recycling effort, the company also debuted Daisy, a robot that can more efficiently disassemble iPhone to recover valuable materials. Both Apple GiveBack and Daisy support Apple’s commitment to create a healthier planet through innovation — and help the company move a step closer to…

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Apply Responsibly Encourages Use of Online Disposal Tool for Earth-Day-Friendly Spring Cleaning of Household Pesticides

Americans cleaning out their garages this spring have a valuable tool to ensure they responsibly dispose of their old and unused pesticide products, the Apply Responsibly stewardship program announced last month in advance of Earth Day. The Apply Responsibly website features an online tool to provide anyone in the nation with an easy way to find pesticide disposal sites near them. By typing in their zip codes, website visitors can quickly obtain in-depth information on location and hours of facilities, neighborhood collection programs, a list of other materials accepted and…

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