For Earth Day, ecobee, the company responsible for inventing the smart thermostat, have unveiled #HeatedDiscussions, a social experiment to see if humor might prove a useful tool to engage climate change skeptics in serious conversations about climate change. And it worked. ecobee and agency DCX Growth Accelerator invited 20 climate change skeptics to a focus group. As the skeptics discussed their views, the facilitators began to turn up the heat, literally. The temperature in the room rose through the 90s, and hidden cameras caught participants in various states of discomfort–…
Read Moreecobee Turns Up the Heat On Climate Change Skeptics in Audacious Earth Day Prank
