Asda works with Drinkaware to offer free alcohol advice to customers

Asda have joined forces with alcohol education charity Drinkaware to provide customers with free information and advice on alcohol. On Friday 12 January, Drinkaware ambassadors were on hand in 100 Asda stores nationwide to hand out thousands of specially-created alcohol assessment scratchcards which use a factual, non-judgmental approach to invite consumers to reflect on their drinking habits. Customers were also be able to talk to the ambassadors to discuss any concerns they have about their own or family members’ drinking. The aim is to help people make informed decisions by…

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Ad Council launches “Teachers have better work stories” to Fight National Teacher Shortage

Today America faces a shortage of 60,000 teachers – a number that’s expected to grow to 110,000 by 2021. Only 9% of the top one-third of college graduates pursue a career in teaching. In an effort to raise awareness for the national teaching crisis, the Ad Council partnered with TEACH.org and volunteer ad agency DigitasLBi to create “Teachers Have Better Work Stories,” a campaign that demonstrates the benefits of teaching through storytelling. The campaign targets high-achieving high school and college students to positively change the perception of education as a…

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