Inspiring The Future Calls For No More Female Professionals

Inspiring the Future, run by the national charity Education and Employers, exists to help children aspire to be whatever they want – regardless of who they are and where they come from. In 2016 MullenLowe Group created a film for the charity called ‘Redraw the Balance’ – a documented experiment exploring how gender stereotypes form in minds as young as the early years of primary school. The work reached far and wide, spreading on social media with the support from the likes of Emma Watson and Sir Ken Robinson. It…

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