IPA launches new effectiveness offering

The IPA has bolstered its effectiveness offering with the launch of the 2020 IPA Effectiveness Awards, a new Effectiveness Accreditation standard and an expanded suite of learning opportunities. Awards: Entries for the Awards, which are the world’s most rigorous effectiveness competition, are now open for anyone looking to demonstrate the business impact of their communications activity. This year’s judging panel will be led by Convenor of Judges, Sue Unerman, Chief Transformation Officer at MediaCom, and Deputy Convenor, Harjot Singh, Chief Strategy Officer at McCann Worldgroup EMEA. Says Sue Unerman, Convenor…

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