Tag: empowerment

Constellation Agency Launches Women’s Empowerment Initiative

Stuart Mitchell

“At some point between childhood and work-life, women in our society begin to adjust their expectations downward in ways that men do not.” We know it, but what are we doing about it? Constellation Agency, a leader in diversity marketing campaigns for the automotive industry, is helping change the narrative.  Their impactful video “Breaking Down Boundaries for Women in Business” is a powerful tool and a call to action for companies who understand that empowering women creates an environment of strength for everyone.   Breaking Down Boundaries Video “After spending over…

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M&S Future Marketing aims to be more inclusive and promote empowerment

Stuart Mitchell
M&S empowerment

Marks & Spencer aims to use future marketing campaigns to position itself as a more inclusive brand with a “shared attitude”. It is hoped, along with a shift in how it advertises –  no longer splitting its food and clothing into seperate campaigns and instead concentrating on the M&S brand as a whole, that this will help to promote a more inclusive brand.  Speaking to Marketing Week, Global Brand and Marketing Director Rob Weston says: “Moving forward we want to make sure we have a single front door to the…

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