Tag: Engine

Engine and Spinal Injuries Association fast forward the outdoor ad to mark Disabled Access Day

Stuart Mitchell

Challenges of life as a spinal cord injured person highlighted in advertising world first which was launched in Manchester on Saturday 16 March. In a remarkable media first for digital out-of-home (DOOH), people are actively encouraged to fast-forward the advert on Ocean’s full motion city centre Loop network in Manchester. Filmed from a first person perspective, Donate to Accelerate fully immerses people in how arduous everyday tasks are for thousands of people who are spinal cord injured. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA),…

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The Royal Air Force and Engine win C4’s Diversity in Advertising Award

Stuart Mitchell

Channel 4 has announced that the Royal Air Force and Engine have won the broadcaster’s £1 million Diversity in Advertising Award 2018. The brand has won £1 million worth of commercial airtime for a campaign which addresses the portrayal of women in advertising. The winning ad will air in February 2019. Four creative ideas were shortlisted for the final of Channel 4’s annual award which this year invited agencies to create a campaign challenging ingrained stereotypes and the objectification and sexualisation of women. The theme of the award comes in…

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C4 names six finalists of £1m Diversity in Advertising Award 2018

Stuart Mitchell

Channel 4 have announced the six brands shortlisted to win £1 million of commercial airtime via the Diversity in Advertising Award, which this year focuses on the portrayal of women in advertising. The six shortlisted brands and agencies, chosen from more than 50 entries, are: Cadbury Milk Tray and Elvis Communications; eBay and 72 & Sunny Amsterdam; Flybe and McCANN Bristol; HSBC and Grey London; Jaguar and Spark44; and the Royal Air Force and Engine. The award aims to encourage the advertising industry to embrace inclusive campaigns, extending Channel 4’s…

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