Bridgestone introduces Enliten, a new lightweight tyre technology that requires less materials and cuts CO2 emissions

Bridgestone has announced the launch of Enliten, a new innovative lightweight tyre technology that represents an unmatchable reduction in material and rolling resistance performance to contribute to the reduction of a vehicle’s CO2 emissions, while providing the same wear life as a standard original equipment tyre. Benefitting car manufacturers, drivers and the environment, tyres with embedded Enliten technology also improve the vehicle’s handling and stability to increase driving pleasure. More sustainable, more efficient Today, dwindling resources and climate change are two global megatrends bearing huge pressure on the environment and…

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