Kraft Heinz Expands Environmental Commitments to Include Sustainable Packaging and Carbon Reduction

As part of its commitment to reduce natural resource needs and manage overall environmental footprint, The Kraft Heinz Company has announced the expansion of its environmental stewardship strategy to include time-bound targets for achieving greater packaging sustainability and setting science-based goals to reduce greenhouse gas emissions. Specifically, Kraft Heinz supports the move toward a circular economy and aims to make 100 percent of its packaging globally recyclable, reusable or compostable by 2025. This announcement, a complement to its Growing a Better World strategy released in last year’s Corporate Social Responsibility…

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Ensuring your environmental claims are more than just hot air

The ASA have published some advice for marketers when dealing with ads which make environmental claims, I have copied it below but this is available on their website. The 5th of June was World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  To coincide with this we’ve put together some guidance to help you make sure you make sustainable claims in your advertising. Be 100% sure about your renewable energy claims In applying the ad rules, the ASA considers that consumers are likely to…

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Hilton Commits to Cutting Environmental Footprint in Half and Doubling Social Impact Investment

Hilton has announced it will cut its environmental footprint in half and double its social impact investment by 2030. With this commitment, Hilton will become the first major hotel company to institute science-based targets to reduce carbon emissions and send zero soap to landfill. The company will also double the amount it spends with local and minority-owned suppliers, and double its investment in programs to help women and youth around the world. These goals are part of Hilton’s Travel with Purpose corporate responsibility strategy to further the United Nation’s 2030…

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The Economist Stresses the Impact of Food Waste on the Environment as Part of its Grounds for Change Program

The Economist, a leading source of analysis on international business and world affairs, today announced that it will host a series of subscription events around New York City to highlight the impact of food waste on the environment as part of its experiential marketing campaign. Beginning on March 18 The Economist will have its branded coffee cart at various locations throughout New York City to offer passersby a free cup of coffee and to highlight innovative uses for the used coffee grounds. The program, “Grounds for Change,” is based on…

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EU Launches New Strategy to “protect the planet, defend our citizens and empower our industries”

The first-ever Europe-wide strategy on plastics, recently adopted, is a part of the transition towards a more circular economy. It will protect the environment from plastic pollution whilst fostering growth and innovation, turning a challenge into a positive agenda for the Future of Europe. There is a strong business case for transforming the way products are designed, produced, used, and recycled in the EU and by taking the lead in this transition, we will create new investment opportunities and jobs. Under the new plans, all plastic packaging on the EU…

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