ASA – New research into understanding of environmental claims

The ASA/CAP have released a post called: New research into understanding of environmental claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021 the ASA’s Climate Change and the Environment project identified two priorities for consumer research. The first concerned consumer understanding of “carbon neutral” and “net zero” claims in advertising given their increasing prevalence and the potential for consumers to be misled…

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New review of evidence linking the environment and mental health

A NERC-commissioned environmental science and mental health review looks at the growing evidence of the link between environmental issues and mental health. Mental health is governed by complex, interacting factors including: social economic demographic genetic experiential environmental. Due to this complex intersectionality, there is a general move to developing a more holistic approach to managing mental health. The review, led by researchers at the James Hutton Institute, focused on the potential contribution that environmental science can make to mental health research and innovation. Highlighting correlations The review found a wide…

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Crayola Celebrates Continued Commitment to the Environment

This year Crayola celebrates the 10th Anniversary of its 20-acre solar farm, which includes more than 33,000 panels and produces enough energy to make 3 billion crayons and 700 million markers annually, all made in the U.S.A! “To add to the celebration of this important milestone, Crayola is happy to announce that kids all around the world can say their Crayola crayons, markers, paints, and modeling compounds are now made with 100% renewable energy,” said Rich Wuerthele, President & CEO, Crayola. Thanks to our partnership with Energy Power Partners, UGI,…

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CAP – Ensuring your environmental claims are more than just hot air

The ASA/CAP have released a post called: Ensuring your environmental claims are more than just hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June 2020 is World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  To coincide with this we’ve put together some guidance to help you make sure you make sustainable claims in…

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Thames Water publishes latest environment, social and governance statement

Thames Water has published its second Environment, Social and Governance (ESG) Statement.  It brings together four years of data in an accessible and transparent format to give a balanced view of the company’s performance against key ESG measures. It outlines performance against the following criteria:   Environment: The effect operations have on the natural environment  Social: Relationships with employees, suppliers, customers and communities, and external impact on the economy Governance: The way the business is governed, covering leadership, remuneration, audits and internal control and external shareholder dividends  While Thames Water has published ESG data and information in other documents this year,…

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