REI Co-op announces two new efforts to bolster environmental and outdoor journalism

REI Co-op is launching a new venture to lift up environmental and outdoor journalism through the debut of its own print magazine this fall, and a new partnership to channel matching funds directly to local, nonprofit newsrooms covering crucial issues facing the outdoors. The 81-year-old retailer will retire its full-price mail-order catalog in favor of Uncommon Path – a print magazine published by Hearst Magazines in collaboration with an in-house team of journalists and editors at REI. Beginning this fall, Uncommon Path will be available at all 155 REI stores and in…

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CAP – Ensuring your environmental claims are more than just hot air

The  ASA/ CAP have released a post called: Ensuring your environmental claims are more than just hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June was World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  To coincide with this we’ve put together some guidance to help you make sure you make sustainable claims…

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Chubb Announces New Global Greenhouse Gas Emissions Reduction Goals Aligned with Science-Based Standards

Chubb announced today a new companywide goal to reduce its global greenhouse gas (GHG) emissions 20% on an absolute basis by 2025.  The company also established a long-term goal to reduce absolute GHG emissions 40% by 2035.  Both goals use 2016 emissions levels as the baseline. Chubb’s goals are aligned with the two-degree Celsius target outlined in the Paris Climate Agreement, as well as the quantitatively supported science-based standards methodology of the United Nations Environmental Program.  This is the third GHG emissions reduction commitment the company has undertaken since launching…

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Google launch new pilot aiming to measure the environmental impact of the fashion industry

Google have started working together with the Stella McCartney Foundation on a new pilot to measure the environmental impact that the fashion industry has on the environment. Nick Martin, Head of Retail, Google Cloud, has written a blog post about the new pilot which I have reproduced below: Now more than ever, the fashion industry is heeding the call to sustainability. Its environmental impact is significant and growing—among other statistics, the fashion industry accounts for 20 percent of wastewater and 10 percent of carbon emissions globally. Much of this impact…

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Walmart Launches New Reusable Bag Campaign; Announces 93 Million Metric Tons of Supplier Emission Reductions through Project Gigaton and Announces New Sustainable Textile Goals

At its 2019 sustainability milestone summit, Walmart has announced that for the first time, checkout carousels at its U.S. stores will include reusable bags that will be available to customers for purchase. The aim of this new campaign is to help reduce plastic waste and increase customer convenience by placing reusable bags in easy to find and highly frequented sections of its stores. As part of the launch, Walmart is rolling out a new assortment of reusable bags that are made with post-consumer recycled content. The new reusable bag initiative…

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