On the 5th of July BBH launched its first piece of work for Absolut since winning the account last year with a powerful and beautiful short film titled ‘Equal Love’. Set against the scintillating backdrop of a city night, the never-ending and diverse kiss becomes a metaphor for acceptance and love without discrimination. The kisses pay no attention to sexual preference, gender, colour, profession and instead become a testament to equal love. The film reflects Absolut’s belief that people should be free to love who they choose, and builds on…
Read MoreAbsolut makes a powerful statement about equality… without saying a word
