Nike Launch 2018 EQUALITY BHM Collection

Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, Nike’s ongoing effort to encourage people to take the fairness and respect they see in sport and translate them off the field. The EQUALITY initiative is centered on using the power of sport to inspire people to take action in their communities, with Nike leading by example with its partnerships with world-class organizations dedicated to advancing this work. Supporting these values, EQUALITY delivers on the brand’s ongoing partnership with MENTOR (the…

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Smart Is Sexy: LifeStyles® Introduces ‘Equal Play’ Campaign That Puts Women At The Center Of The Conversation

According to a recent study conducted by LifeStyles, 63% of people believe it is not acceptable for women to be as sexually active as men. However, women represent 50% of the condom market. So why do condom companies only focus on speaking to men while objectifying and leaving women out of the conversation? Enter LifeStyles, a global leader in the sexual wellness sector who recently launched Equal Play, a campaign aimed at rethinking the way condom companies include women in the conversation of sexual health. For the video series, LifeStyles…

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AMV BBDO and their Client Libresse Sign the Free the Bid Pledge

Free the Bid, the pledge to give women directors a voice in advertising have announced that UK agency AMV BBDO and their client Libresse (Bodyform / Nana / Saba / Nosotros) have signed their pledge. On a news item on their website the companies comnfitr their commitment to the pledge. AMV BBDO’s Executive Head of Production Francine Linsey said:  “I love “Free The Bid”, it’s an inspiring initiative which seeks and drives much needed change in our industry. Attracting, engaging and supporting talented women and giving them equal opportunities is…

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Scotland backs Gender representation on public boards

The Scottish Parliament has approved the Gender Representation on Public Boards (Scotland) Bill in principle after a stage one debate. The bill sets an objective for public boards that 50% of their non-executive members are women. It also requires steps to be taken to encourage women to apply to become non-executive members of public boards. Evidence shows that diversity leads to better decision making and ultimately, better performance. Equalities Secretary Angela Constance said:  “At its heart this bill is equality for women. It is about this Parliament using the powers…

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UK Prime Minister calls on companies to take steps to improve workplace equality.

The UK Prime Minister announces new drive to improve workplace equality – calling on more companies to report their gender pay gap and take action to close it. New figures published this week by the ONS show the UK’s overall gender pay gap rising marginally to 18.4%, but the gap for full-time workers falling to a record low – from 9.4% in 2016 to 9.1% in 2017. To close the gender pay gap further, the Prime Minister is calling on companies to: improve the pipeline to ensure progress on female…

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