Tag: equality

SMIRNOFF™ and Spotify Debut New Experience Enabling You To Uncover Your Listening Habits To Promote Phenomenal Women

Stuart Mitchell

SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff…

Read More

Female Agency Leaders Launch ‘Time’s Up Advertising’ to Address the Industry’s #MeToo Problem

Stuart Mitchell

A group of women advertising agency leaders announced the launch of TIME’S UP™/ADVERTISING, the first official vertical under the TIME’S UP™ movement, which was launched at the end of 2017 by women across the entertainment industry. The ultimate goal is that stand alone TIME’S UP verticals such as TIME’S UP/Advertising help pave the way for every industry to take a critical look at its organizational structure and systemic imbalances to ensure safety and equality for everyone, everywhere. TIME’S UP/ADVERTISING will drive new policies, practices, decisions, and tangible actions that result…

Read More

Citi Responds To Shareholder Pressure To Close Gender Pay Gap

Stuart Mitchell

Citigroup and Arjuna Capital disclosed today that Citi is taking steps to provide gender and ethnicity wage data and commit to closing the gap, making it the first U.S. bank to respond to shareholder concerns. In response to Citi’s steps, Arjuna Capital withdrew its gender pay shareholder proposal on Monday, January 15, 2018.   Citi’s announcement represents a major shift for U.S. banks and credit card companies, since no financial services company so far targeted by shareholders for gender pay has taken such action. Bank of America, MasterCard, American Express,…

Read More

Nike Launch 2018 EQUALITY BHM Collection

Stuart Mitchell

Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, Nike’s ongoing effort to encourage people to take the fairness and respect they see in sport and translate them off the field. The EQUALITY initiative is centered on using the power of sport to inspire people to take action in their communities, with Nike leading by example with its partnerships with world-class organizations dedicated to advancing this work. Supporting these values, EQUALITY delivers on the brand’s ongoing partnership with MENTOR (the…

Read More

Smart Is Sexy: LifeStyles® Introduces ‘Equal Play’ Campaign That Puts Women At The Center Of The Conversation

Stuart Mitchell

According to a recent study conducted by LifeStyles, 63% of people believe it is not acceptable for women to be as sexually active as men. However, women represent 50% of the condom market. So why do condom companies only focus on speaking to men while objectifying and leaving women out of the conversation? Enter LifeStyles, a global leader in the sexual wellness sector who recently launched Equal Play, a campaign aimed at rethinking the way condom companies include women in the conversation of sexual health. For the video series, LifeStyles…

Read More