Tag: ESPN.

ESPN Launches Don’t Retire, Kid Campaign Aimed at Increasing Youth Sports Participation

Stuart Mitchell

Youth sports participation rates nationwide are in decline and ESPN is addressing the crisis and bringing awareness to the issue by exclusively launching the Don’t Retire, Kidcampaign, in partnership with the Aspen Institute’s Project Play. The goal is to help increase sports participation rates among youth in the United States. In 2018, only 38% of kids aged six to 12 played team sports on a regular basis, down from 45% in 2008, according to the Sports & Fitness Industry Association. “At ESPN we believe sports should be available to every child,”…

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INFINITI Launches the “INFINITI Coaches’ Charity Challenge” Campaign

Stuart Mitchell

INFINITI kicks off the most exciting season for college basketball with the “INFINITI Coaches’ Charity Challenge” and a new creative campaign that encourages fans to take a #timeout2vote for their favorite coaches and charities. The INFINITI Coaches’ Charity Challenge is a unique aspect of the brand’s partnership with the National Association of Basketball Coaches (NABC), the NCAA® and ESPN. At the start, 48 NCAA® Division I men’s basketball coaches compete for fan votes in a four-round contest that raises money for charities of the coaches’ choice. INFINITI, an official corporate…

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