Tag: Ethical

Ethical spending tops £40bn as Co-op commits to 100% recyclable packaging

Stuart Mitchell

As ethical consumer spending reaches record levels and the focus turns to environmentally-friendly shopping, the Co-op has announced a new commitment to only using 100% own-brand recyclable packaging which will lead to the largest-ever UK-wide scheme to recycle plastic film. The Co-op’s unique Ethical Consumerism Report, which has tracked ethical expenditure year by year over the past two decades, reveals the extent to which UK consumers now shop with their hearts on their sleeves. The report, which focuses on various sectors of the economy, highlights that back in 1999 the…

Read More

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of October 2017

Stuart Mitchell

This will be a new monthly piece where I will mention my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – October 2017. 10. Unicef launches Rankin video about the labels put on migrant children. An important campaign which highlights the plight of migrant children, and how people label them Unicef launches Rankin video about the labels put on migrant children 9. ‘Phish & Chips’ Van Lets You Pay For A Meal With Scam Phishing Emails And Smishing Texts. I loved this idea, we…

Read More

How We Design Compelling Signage Ethically by Paul Larry

Stuart Mitchell

We are pleased to present this article on “How We Design Compelling Signage Ethically” by Paul Larry of  Visual Communications, this is an insight into what he feels makes them an ethical company and how they go about things. Our thoughts on the changing face of Ethics in an internet age Ethics is causing concerns within society today. Since the advent of the internet, marketing scenario’s are changing fast. Today a customer is not an individual but is instead considered incoming dollars. Online, many companies follow a totally different strategy…

Read More

How to write an Ethical Marketing Plan – Webinar.

Stuart Mitchell

One of the things we would like to do is bring together resources for people interested in Ethical Marketing, this is a resource we think might be useful. Nikki Mattei of Through Their Eyes presented a webinar on “How to write an ethical marketing plan” on behalf of UnLtd, who provide support for social entrepreneurs.  Nikki Mattei, Chartered Marketer, offers freelance marketing support to ethical organisations, both on strategy and implementation.  Her current clients include Breast Cancer UK and Fashion Revolution. Links http://ttemarketing.co.uk/ https://unltd.org.uk/ This webinar was written by, and…

Read More

Emma Watson starts Instagram Account Promoting Sustainable Fashion

Stuart Mitchell

Emma Watson, is an actress well known for taking a stand for a cause she cares about. She’s a United Nations Women Goodwill Ambassador,  and she worked with HeForShe on a campaign for university administrators to address sexual assault on campus. Watson’s just started a publicity tour for her new film: “Beauty and the Beast”, a live action remake of the classic Disney film. Watson, working with stylist Rebecca Corbin-Murray, has created an instagram account to document her looks. The account, called “The Press Tour” showcases the star’s fashion choices…

Read More