ASA call for evidence: recognition and labelling of online ads

The ASA are calling for evidence on people’s understanding of labels and other identifiers that are intended to indicate that online content is advertising.  Ads that are not obviously identifiable as such have the potential to mislead people and damage trust in advertising. In recent years advertisers have increasingly used online platforms to reach people in new ways: native and influencer advertising have become commonplace. They have put up a message on their website below, and it’s well worth looking at their whole site: As the UK’s advertising regulator we…

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