CIPR’s #AIinPR Panel welcomes Facebook’s decision to block Spinner for “unethical” practices

The CIPR‘s #AIinPR panel welcomes Facebook’s move to block Israeli company The Spinner – which claims to “subconsciously alter people’s behaviour” – from operating on its platform. Facebook issued a cease and desist letter to The Spinner banning it from Facebook and Instagram on Friday, January 17. The Spinner uses fake accounts and fake Facebook Pages to strategically target Facebook users with advertisements, through using sophisticated algorithms, exposing them to online posts disguised as editorial content. The Spinner claimed it could manipulate a target for a relatively small fee, brainwashing targets selected by…

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IPA disappointed with Facebook’s decision

The IPA has expressed its disappointment with Facebook’s decision not to ban the microtargeting of political messages on their site. Says Nigel Gwilliam, Director of Media Affairs, IPA: “Our IPA position continues to be that microtargeted online political advertising is open to abuse and has demonstrably been abused in the recent past. “Advertising technology designed for the promotion of products and services has been weaponised for political messaging. “In a democracy, political ideas need to be aired and debated in the public square. Microtargeting has the potential to subvert this,…

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Facebook Announces Expanded Transparency and More Controls for Political Ads

Facebook have started the New Year by adding greater transparency and controls for political advertising on the platform. I enclose their post which goes into more detail below: New features will allow people to see fewer political and social issue ads on Facebook and Instagram. We’re updating our Ad Library to increase the level of transparency it provides for people and giving them more control over the ads they see. The Ad Library is a unique tool to shine a light on political and social issue ads — a public…

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Facebook, BBDO, Flight School debut St. Jude Hall of Heroes virtual reality experience to help raise awareness for children battling cancer at St. Jude Children’s Research Hospital

For the first time ever, St. Jude Children’s Research Hospital® has partnered with Facebook to launch the St. Jude Hall of Heroes, a virtual reality experience inspired by St. Jude patients and brought to life by creative agencies BBDO New York and Flight School. A 360 video of the experience narrated by actor Patrick Warburton is now available on Facebook and starting Dec. 6 the experience will be available for demo on Oculus Quest devices exclusively in select Best Buy stores. The VR experience will debut on the Oculus platform…

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New collaboration steps up fight against disinformation

A new industry collaboration to tackle dangerous misinformation was announced by the BBC and partners today. Major news and tech organisations will work together to protect their audiences and users from disinformation, particularly around moments of jeopardy, including elections. Earlier this summer the BBC convened a Trusted News Summit, bringing together senior figures from major global technology firms and publishing. Recent events such as the Indian elections have highlighted the dangers of disinformation and the risks it poses to democracy, and have underlined the importance of working together around shared…

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