Are we caring less ? – Ethical Marketing News Blog – 13-08-17

The world is changing, of that there is little doubt, dependent on your politics, some would say it’s for the better, others for the worse. In the last few weeks though there have been a number of things that have made me worry about both the state of the world, and whether we, as a people are caring less about the environment and the people in it. The first thing that gave me pause for thoughts was the fact that Earth Overshoot Day, the date when humanity’s annual demand on…

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Co-op backs Fairtrade with brand new wine collaboration

The world’s biggest Fairtrade wine retailer and the UK’s biggest South African wine brand have joined forces to create a major new Fairtrade wine, supporting vineyard workers on the ground in developing countries. To further extend its commitment to Fairtrade, Co-op has teamed up with the Kumala wine brand to create an entirely new product which meets the strict Fairtrade standards. In addition to these standards, Fairtrade-certified wine farms need to pass stringent tests safeguarding workers’ rights and living conditions.     Through Fairtrade, growers are guaranteed a fair price for…

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Co-op announces it’s the first UK retailer to source 100% Fairtrade cocoa.

On 25th February 2017, on the eve of Fairtrade Forthnight, announced that it is to become the first UK retailer to sell and use only Fairtrade cocoa in all of its products. Working in partnership with the Fairtrade Foundation to create a new sourcing model, Co-op has now thrown down the gauntlet to other food retailers calling on them to follow its lead in increasing their commitment to Fairtrade cocoa farmers. Landmark Move The landmark move means that all cocoa in Co-op’s own-brand ranges will be bought entirely through a new retail-ready version…

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Fairtrade launches new Video Ad for Fairtrade Fortnight

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Fairtrade, in the UK, have released a powerful new video ahead of Fairtrade Fortnight titled “Don’t Feed Exploitation”. The advert, which is in many ways an anti-John Lewis style advert, in that it conveys an emotional message and does not make you come away feeling better about yourself. The video, feaures a powerful message and is an interesting way to shake people out of the complacency they might feel when buying food.  It starts with people stopping someone on a high street an explaining to them that they represent ‘Farley…

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