Cancer Charity Appoints Digital Nurse To Combat ‘Fake News’ Online

With the rise of social media and the influx of ‘fake news’ Macmillan Cancer Support is concerned that patients are turning to unverified sites for information which could leave them ‘needlessly frightened’ and at risk of ‘bogus cures’ Macmillan Cancer Support has appointed a Digital Nurse to combat ‘fake news’ online as it fears cancer patients are increasingly left to google their diagnosis without adequate support. The Digital Nurse Specialist will be solely dedicated to answering questions from people affected by cancer online, on Macmillan’s social media platforms and the…

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CNN launch new campaign against Fake News

In a new campaign, CNN has taken a stand on fake news with a new Facts First Campaign. CNN also released a Mission Statement which said: “Facts are facts. They aren’t colored by emotion or bias. They are indisputable. There is no alternative to a fact. Facts explain things. What they are, how they happened. Facts are not interpretations. Once facts are established, opinions can be formed. And while opinions matter, they don’t change the facts.” Many are reading this campaign as a pushback against Donald Trump’s regular accusations of…

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‘It’s time to get real’ urges Newsworks’ new ad campaign

Newsworks has launched a new ad campaign proclaiming “It’s time to get real”, as a way of highlightint the importance of accurate and researched news. By using powerful images from news scenes around the world, the campaign highlights the authenticity of real news stories and newsbrands’ role in conveying complexity and emotion. Juxtaposing stark photographs with two-dimensional emoji translations, the ads depict the drama and texture of breaking news, bringing home the role that newsbrands play in discovering, capturing and telling real stories. “This campaign challenges people to reframe how…

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Facebook Starts Blocking Ads from Pages that Repeatedly Share False News

Satwik Shukla, Product Manager & Tessa Lyons, Product Manager of Facebook have posted a blog post highlighting new Facebook plans for dealing with pages which repeatedly share false news. We are in a society where fake or false news has become one of the phrases of 2017 and there is becoming more and more pressure on media companies to do something about it. The post reads: “Over the past year we have taken several steps to reduce false news and hoaxes on Facebook. Currently, we do not allow advertisers to…

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Vodafone blocks advertising on hate speech and fake news outlets worldwide

On the 6th June Vodafone announced new global rules intended to prevent its advertising from appearing within outlets focused on creating and sharing hate speech and fake news. The update to the Group’s existing policy on advertising transparency and integrity is set out below. The new rules – which are now in effect – include Vodafone’s definition of hate speech and fake news for the purposes of determining whether or not a particular outlet should carry Vodafone advertising. There is no change to Vodafone’s policy on network access to the…

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