Walmart and Ellen DeGeneres Partner on New, Exclusive Fashion Line

Walmart has announced a new fashion line designed by Comedienne Ellen DeGeneres. Walmart announced the new line in a blog post. The line, called EV1, will feature something around 60 different items including t-shirts, accessories, footwear and denim clothing. The items are to be competitively priced and are designed to highlight diversity. Denise Incandela, Head of Fashion, Walmart eCommerce U.S. said: I’m thrilled to announce that we are working with Ellen to introduce EV1, a new women’s line that will debut this September and will feature nearly 60 items, ranging from…

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Fairtrade calls on more fashion brands to set a deadline to start paying living wages

To mark the launch of Fashion Revolution Week, the Fairtrade Foundation is calling on more fashion and apparel brands and retailers to set a deadline by which they will deliver living wages in their supply chain. On the 5th anniversary of the Rana Plaza garment factory disaster in which 1,138 people died Fairtrade wants the industry to pledge to end poverty wages and ensure a fair deal for the people who make the clothes we wear. To highlight the issue a new video released shines a light on the dark…

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Kate Moss showcases Oxfam’s sustainable and affordable fashion

Two of the biggest names in fashion, Kate Moss and David Bailey, joined forces to showcase Oxfam’s sustainable and affordable fashion. Kate is wearing an outfit chosen from over 136,000 items in Oxfam’s Online Shop. The outfit, together with all the others chosen for the shoot sold out in a matter of hours after appearing in the online shop.  The online shop, the UK’s biggest online charity shop, recently reported that sales had jumped by one third over the Christmas period with Burberry, Barbour, Gucci, Whistles and Boden among the…

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M&S Launch Sustainable Selvedge Denim Jeans

Launching this Summer 2017, M&S introduces the sustainable selvedge denim men’s jeans. The jeans have been manufactured using processes that use less water, energy and chemicals than conventional methods resulting in an incredibly low Environmental Impact Measurement Score of only 21 (where under 33 is low-impact) using JeanologiaTM technology. JeanologiaTM specialises in sustainable and efficient technologies for the garment finishing industry. Technologies including laser, and its EIM software have revolutionised the textile industry, offering design and finishing possibilities on garments, whilst saving water, energy and chemicals and eliminating waste and…

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Emma Watson starts Instagram Account Promoting Sustainable Fashion

Emma Watson, is an actress well known for taking a stand for a cause she cares about. She’s a United Nations Women Goodwill Ambassador,  and she worked with HeForShe on a campaign for university administrators to address sexual assault on campus. Watson’s just started a publicity tour for her new film: “Beauty and the Beast”, a live action remake of the classic Disney film. Watson, working with stylist Rebecca Corbin-Murray, has created an instagram account to document her looks. The account, called “The Press Tour” showcases the star’s fashion choices…

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