Tag: FCB Amsterdam

FCB Amsterdam join forces with the police to tackle teenage cybercrime

Stuart Mitchell

Holland’s national police force engaged FCB Amsterdam to help raise awareness about cybercrime and alert adolescents to the potential dangers of cyber-experimentation. The campaign, which reached more than 13 million Dutch nationals online, raised awareness around the multitude of risks that can lead teens to engage unwittingly in criminal activity, and last week was awarded two prestigious Lovie awards, celebrating the best digital work of Europe. Cyberspace offers an unregulated online network of sources that can provide teenagers with simple instructions for code breaking, piracy, phishing and DDoS attacks, and…

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10 of my favourite International Women’s Day campaigns

Stuart Mitchell

I think I am just about caught up on the International Women’s Day backlog. It’s been so great to see so many brilliant campaign so here’s 10 of my favourite campaigns – in no particular order. Sense New York look to #CelebrateWomen for International Women’s Day IRC release film showing 8 steps we can take to support women and girls FCB Inferno Launches ‘Queen Rules’ to Challenge Gender Bias With Playing Cards FCB Amsterdam and Wefilm launch It Won’t Stick campaign for International Women’s Day Barbie(R) Honors Global Role Models…

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FCB Amsterdam and Wefilm launch It Won’t Stick campaign for International Women’s Day

Stuart Mitchell

How many women around the world can say that they have never felt shamed by another woman for choices they have made about their appearance, their body, even the way they raise their children? Probably none. In fact, research shows that 70% of women have been hurt by hateful comments made by somebody they consider to be a friend. This International Women’s Day, FCB Amsterdam want to empower women and encourage them to rise above these negative comments and support each other through the powerful mantra of ‘whatever dirt they…

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