FCB Inferno and The Big Issue launch Pay It Forward: creating the world’s first resellable magazine

The Big Issue has enlisted the help of celebrities including Gary Lineker, Roger Daltrey and Vincent Kompany to announce the launch of Pay It Forward, which turns The Big Issue into the world’s first resellable magazine. The system, created by creative agency FCB Inferno and powered by Monzo, means each magazine can be sold-on each time after its been read, doing good wherever it goes.  Each magazine will come with its own scannable QR code, that allows readers to pass the magazine onto a friend, who can scan the code…

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New campaign warns ‘it only takes one accident’ to start a fire

A new eye-catching campaign highlighting the everyday accidents that can cause fire in the home has been launched by the Home Office today. Overloading electrical sockets, leaving a frying pan on the hob unattended and putting an electrical heater too close to laundry are among the hazards shown in the revamped Fire Kills campaign. Advertising will run across England on television, radio and online. Minister for Policing and the Fire Service, Nick Hurd, said: This hard-hitting campaign shows us how it only takes one small accident to start a devastating…

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FCB Inferno Develops Campaign to Tackle Forced Marriage for the Home Office

FCB Inferno’s latest work targeting forced marriage for the Home Office. The agency was briefed to develop a campaign targeting perpetrators, victims and bystanders, to educate them on what makes a forced marriage. The campaign aims to reduce the number of forced marriages in the UK by challenging, empowering and inspiring communities to change perception and drive preventative action.  The campaign approach has been developed based on research with the target audience and consultation with key partners and stakeholders. Research identified a knowledge gap about the non-physical actions of cohesion…

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10 of my favourite International Women’s Day campaigns

I think I am just about caught up on the International Women’s Day backlog. It’s been so great to see so many brilliant campaign so here’s 10 of my favourite campaigns – in no particular order. Sense New York look to #CelebrateWomen for International Women’s Day IRC release film showing 8 steps we can take to support women and girls FCB Inferno Launches ‘Queen Rules’ to Challenge Gender Bias With Playing Cards FCB Amsterdam and Wefilm launch It Won’t Stick campaign for International Women’s Day Barbie(R) Honors Global Role Models…

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Home Office launches anti-knife crime campaign

The Home Office has today launched a new advertising campaign to reduce knife crime among young people. By using real-life stories of young people who made the decision not to carry knives, the #knifefree campaign aims to highlight the consequences of carrying a knife and to inspire young people to pursue positive alternatives. Serious Violence Strategy The campaign forms part of the government’s forthcoming Serious Violence Strategy, which will set out action to tackle serious violence by placing new emphasis on steering young people away from crime while continuing to…

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