FCB Inferno | Ethical Marketing News

FCB Inferno supports NS&I to launch Green Savings Bonds, empowering savers to help build a greener, cleaner, and more sustainable future.

December 7, 2021November 12, 2021 Stuart Mitchell

To support the government’s priority for 2021/22; to ‘Build Back Greener’ and reach net zero emissions by 2050, NS&I have launched Green Savings Bonds, giving UK savers the opportunity to put their money towards environmentally sustainable projects with the aim of creating a greener, cleaner, and more sustainable future. Green Savings Bonds are the world’s first green savings product from a sovereign issuer and allow customers to support green initiatives around the UK. Its introduction is part of a wider framework of green investment initiatives from HM Treasury, working collaboratively…

Sport England and FCB Inferno team up to encourage young men to return to the sports and physical activities they once loved

December 6, 2021November 12, 2021 Stuart Mitchell

Join the Movement, which launched during the first lockdown in 2020 to inspire people to #Stayinworkout, has returned to tackle a new issue – that activity levels in young men post-pandemic have dropped and are falling from pre-pandemic levels. The Sport England research has also shown that the pandemic has had a huge impact on the mental health of many young men which has translated into a drop in levels of activity. Their whole wellbeing has been impacted from a career, social, physical and financial perspective, with TV, streaming, and…

FCB Inferno and Battersea launch Wear Blue for Rescue to encourage everyone to show their support for rescue animals everywhere.

October 25, 2021October 2, 2021 Stuart Mitchell

FCB Inferno is back with another joyous campaign, continuing to reframe rescue for leading animal welfare charity, Battersea. When it comes to getting a pet dog or cat many people think breed first. Influenced by the breeds of dog they see in the park or the cats they see on their social feed, people often decide on the type of dog or cat they want and then seek out a breeder. This can sometimes make rescuing a pet an after-thought that is quickly forgotten. To get people to think rescue…

FCB Inferno juniors create ‘AdLingo’ to take the confusion out of advertising jargon.

September 4, 2021August 12, 2021 Stuart Mitchell

FCB Inferno has decided it’s about time someone explained what all the weird and wonderful language thrown around in the advertising industry actually means. Introducing,AdLingo, a fun online dictionary to help explain ad industry jargon to young people entering the industry. We often take for granted our knowledge of words, phrases, abbreviations, and acronyms that we accumulate over our time working in advertising. But for people new to the industry, especially placement teams and juniors, this assortment of never-before-seen language can be a huge barrier to entry. This was the…