After a contest between agencies, last December, the Spanish Committee of UNHCR (the UN Agency for Refugees) assigned its new brand campaign to FCB Spain. The campaign revolves around the concept ‘I am crazy about UNHCR’ to come to praise the value of the contributions of partners and donors, that without them, it would not be possible to make a positive difference in the lives of millions of people. The idea seeks to thank the partners for their contribution and awaken pride in belonging to UNHCR. The advertiser’s team has…
Read MoreFCB Spain Is Crazy About ACNUR In First Campaign
