PRSA Responds to Reports of PR Staffing Changes at FDA

In response to news reports associated with the termination of an FDA spokesperson and public relations consultant related to misinformation addressing convalescent plasma therapy, T. Garland Stansell, APR, PRSA’s 2020 Chair, issued the following statement: “PRSA’s Code of Ethics, which serves as the guiding principle for professional communicators, advocates for the free flow of accurate, honest and truthful information. All organizations, from government agencies to corporate environments and nonprofit entities, should be committed to protecting truth as a core value essential to serving the public interest and contributing to informed…

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FDA launches its first youth e-cigarette prevention TV ads, plans new educational resources as agency approaches one-year anniversary of public education campaign

The U.S. Food and Drug Administration is announcing the launch of its first e-cigarette prevention TV ads educating kids about the dangers of e-cigarette use. The FDA also plans to provide new posters for high schools and educational materials for middle schools across the U.S. as part of “The Real Cost” Youth E-Cigarette Prevention Campaign. The public education effort was first launched in September 2018 with hard-hitting advertising on digital and social media sites, as well as posters with e-cigarette prevention messages displayed in high schools across the nation, targeting nearly…

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FDA & FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox

FCB New York, in partnership with FDA, have announced that it has launched the newest evolution of “The Real Cost” youth tobacco prevention campaign. This latest initiative brings the dangers of cigarette addiction to life in a horrifying new video game, available on Xbox. This new initiative targets youth ages 12-17 who are either open to trying cigarettes or are already experimenting. This target regularly plays video games, so to allow these teens to experience, firsthand, the grave and addictive consequences of smoking, FCB created the “One Leaves” console game…

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FDA warns of imposters sending consumers fake warning letters

The U.S. Food and Drug Administration is warning consumers about criminals forging FDA warning letters to target individuals who tried to purchase medicines online or over the phone. Based on the agency’s experience with criminals posing as FDA employees, the FDA is concerned that these fake warning letters are linked to an international extortion scam. The FDA generally does not issue warning letters to individuals who purchase medicines online. “While warning letters are a common compliance tool used by the FDA, we typically send them directly to companies and individuals…

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Cancer Treatment Centers of America and Foundation Medicine Launch Joint Educational Campaign to Raise Consumer Awareness of Precision Medicine Approaches in Cancer Care

Cancer Treatment Centers of America® (CTCA), a national network of comprehensive cancer care hospitals and outpatient care centers, and Foundation Medicine, a leading molecular insights company that recently received FDA approval for its FoundationOne CDx™ genomic test, today announced the launch of a collaborative educational campaign designed to heighten awareness of the promise of precision medicine and the role that advanced genomic testing plays in helping identify treatments best suited for individual patients. CTCA® is an early adopter of FoundationOne CDx which became commercially available in March, and is: The…

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