Tag: feminism

Grey London give us Christmas Hyrrs

Stuart Mitchell

Grey London have teamed up with Goldstein Music to release a feminist album of rewritten Christmas hymnsdesigned to stick it to the patriarchy and raise money for women in need. ‘Hyrrs: Festive Hymns Made Feminist’ is a reworking of famous festive songs and covers issues including bodyshaming, workplace inequality, sexism and harassment. The songs are available to download from iTunes, Google Play and Amazon, and stream from Spotify and Apply Music, with all proceeds going to Refuge, a national domestic violence charity which provides lifesaving support to thousands of women…

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Hornbach takes a sledgehammer to stereotypical female roles and clichés

Stuart Mitchell

The new advert from German Agency Heimat, Berlin, for Hornbach, the leading European home improvement superstore chain, does away with common female stereotypes and clichés in a decisive and passionate manner. At the core of the concept is a woman, who is not only removing a wall in her home with all her might: in the same way, she is smashing to pieces female stereotypes and traditional role models, represented by a series of sculptures that in some cases are larger than life. Neither task is particularly simple, which is…

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