Aditya Birla Group & Tonic Worldwide Launch #FiltertheFuture

This World Environment Day the Aditya Birla Group have taken a pledge towards doing their bit to ensuring a green environment with the introduction of the first ever Plantable Filters on social media platform Facebook. These filters are features that can recognize human faces in photos in order to suggest graphics, like borders or stickers, to accompany our posts. Under this unique concept, which is designed by Tonic Worldwide, with every Plantable Filter that’s used on Facebook, the Aditya Birla Group promises to plant a tree – with a pledge to #FiltertheFuture. Every year we…

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