The United Nations Development Programme (UNDP), FINCH and founding partner Mars, Incorporated today announced an initiative aimed at transforming the lives of animals across the world by asking advertisers to contribute a percentage of their media spend to conservation and animal welfare projects. The initiative, a fund called The Lion’s Share, will see partners contribute 0.5 percent of their media spend to the fund for each advertisement they use featuring an animal. Those funds will be used to support animals and their habitats around the world. Mars is the first…
Read MoreUnited Nations Development Programme Announces ‘The Lion’s Share’ Fund With Founder Finch And Founding Partner Mars To Tackle Crisis In Wildlife Conservation And Animal Welfare
