Finland’s most prestigious retailer Stockmann changes name to Stockwomann to support gender equality

Finland’s biggest department store, Stockmann, changed its name to Stockwomann to support equality. The campaign that started on International Women’s Day is an ode to bold and stylish women with a goal of encouraging women to disregard external opinions and restricting style norms. “Stockwomann is a celebration of gorgeous women, that we have had the pleasure to serve for over 150 years”, says Maiju Niskanen, Director of Store Operations at Stockmann. Following the ways led by campaigns such as Fearless girl, Always’ #LikeAGirl and the most recent Johnnie Walker’s Jane…

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The Ham Trick campaign exceeds expectations

Christmas is the time to eat ham in Finland. This year, Neste launched their annual  campaign to recycle the waste fat from hams which exceeded all expectations. More than 145,000 Finnish households participated, four times as many as last year. Neste uses the waste fat to produce Neste MY Renewable Diesel.  This Christmas, the recycling campaign caught fire in Finland. A total of nearly 44,000 kg of ham fat was collected – enough raw material for Neste MY Renewable Diesel to drive 14 times around the world. “Last year, 40,000…

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Plan International Finland launches Sheboard Initiative and App

Child rights organization Plan International Finland launches its latest initiative with an app called Sheboard to challenge the way we talk to and about girls.  Developed with support from Samsung Electronics Nordic, Sheboard was launched with ‘Raised by Words’ videos and a website created by hasan & partners. Aimed at young and adolescent girls who spend a lot of time texting friends, as well as parents and older siblings that text their children on a regular basis, Sheboard uses predictive text technology to raise awareness of the impact of gender-typical…

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Oxfam & the Moomins launch Campaign to empower women and girls

The world’s favourite fictional Finnish family, The Moomins, represented by Moomin Characters Ltd, and Oxfam have today announced a new partnership to help women and girls around the world fight inequality and escape poverty for good. The partnership centres around The Invisible Child, a short story by Moomin creator Tove Jansson, which will be available to buy from Waterstones, the Moomin Shop Covent Garden and Oxfam shops, with at least £4 from each sale being donated to Oxfam’s women’s projects worldwide. Published as a standalone title for the first time…

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